Advertiser KRAFT Product KRAFT Entrant CRISPIN PORTER + BOGUSKY Boulder, USA Type of Entry: Titanium and Integrated Title: TED WILLIAMS FIGHT HUNGER Advertiser/Client: KRAFT Product/Service: KRAFT Entrant Company: CRISPIN PORTER + BOGUSKY Boulder, USA Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USATED WILLIAMS FIGHT HUNGER - YouTube | |
| 24 Likes | 24 Dislikes |
| 7,520 views views | 816 followers |
| Education | Upload TimePublished on 24 Jun 2012 |
OLD SPICE RESPONSE CAMPAIGN "The Man Your Man Could Smell Like" television spot was a huge success, but we wanted to engage with fans on a deeper, more intimate level. We thus created an interactive experience in which our Old Spice Guy personally responded to fans on the Internet in real time. Instead of using traditional paid media, we leveraged social platforms including YouTube, Facebook and Twitter—ultimately creating an effort that would become one of fastest-growing and most popular interactive campaigns in history.Old Spice Response Campaign - YouTube | |
| 23 Likes | 23 Dislikes |
| 13,999 views views | 816 followers |
| Entertainment | Upload TimePublished on 22 Jun 2011 |
